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The Innovator's DNA: Mastering the Five Skills of Disruptive Innovators by Clayton Christensen, Hal Gregersen, Jeff Dyer

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Conclusion

Act Different, Think Different, Make a Difference

“Care about something enough to do something about it.”

—Richard Branson, founder, Virgin Inc.

BY THE END of our eight-year research project on some of the most innovative people and companies in the world, we came to believe that if individuals, teams, and organizations want to think different, they must act different. Now that you’ve nearly finished The Innovator’s DNA, we wonder where you stand. Do you believe that if you act different, you can think different? That if your organization acts different, it can think different as well? We hope so, because the innovator’s journey, individually or collectively, can often feel like a road “less traveled.” Yet, the road is worth taking ...

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