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The Little Black Book of Decision Making by Michael Nicholas

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3 Coping with an Era of Acceleration

“As far as the laws of mathematics refer to reality, they are not certain; and as far as they are certain, they do not refer to reality.”

—Albert Einstein

In 2001, a little-known world record was smashed, changing in an instant the way people thought about their approach to the event in which it took place. For us, it provides a great illustration of how major breakthroughs in performance get enabled.

Prior to the event, it probably wouldn't have occurred to many people that the standard approach the competitors were using had been around a while, that the results they were getting with it had largely plateaued, and that the opportunity existed to do much, much better. What's more, it is easy, with awareness, ...

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