The Millennial Myth

CHAPTER 3

It’s Not Entitled, It’s Entrepreneurial

Now more than ever, young people are realizing that the future is theirs to create, not something that will simply happen to them.

—Stacy Ferreira and Jared Kleinhart, 2 Billion Under 20¹

Evan began reviewing toys on his YouTube channel called EvanTube when he was five. At 9 years old, he now has more than 2.8 million subscribers and rakes in a cool $1.3 million annually for his work.² Seven-year-old Alina Morse wanted a lollipop that didn’t cause tooth decay. After speaking with her dentist, she invented Zollipops using $7,500 in money given to her by her grandparents, which became the only candy served at the White House on Easter in 2016. Sales have been up 378 percent year on year and she ...