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The Myths of Innovation
book

The Myths of Innovation

by Scott Berkun
May 2007
Intermediate to advanced content levelIntermediate to advanced
192 pages
4h 44m
English
O'Reilly Media, Inc.
Content preview from The Myths of Innovation

Assumptions I've made about you

This book is written for anyone interested in how we got where we are, why things are how they are, and what people in the present can do to be innovators themselves. It's a crossover book covering business, history, culture, and technology. There are no prerequisites of knowledge, and I use examples from science, history, the arts, politics, and just about everything else to show how these myths and truths are relevant to all.

  1. You are curious and want to learn.

  2. You don't want to be hit over the head with jargon and statistics.

  3. You are open to being challenged and considering alternative points of view.

  4. You have a sense of humor and learn more if you smile now and then.

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Publisher Resources

ISBN: 9780596527051Errata