Our always-on, web-driven world has new rules for competing and growing business. Advance planning is out—agile response is IN! Those who embrace new ways will be far more successful than those who get stuck and are afraid to change. No one knows more than David Meerman Scott about using new real-time tools and strategies to spread ideas, influence minds, and build business. It’s his specialty.
David is an internationally acclaimed business growth strategist whose books and blog are must-reads for professionals seeking to generate attention in ways that grow their businesses. His advice and insights help people, products, and organizations stand out, get noticed, and capture hearts and minds. He is author or co-author of 11 books, including four international bestsellers.
The New Rules of Marketing & PR, now in its seventh edition, has been translated into 29 languages from Albanian to Vietnamese and is used as a text in hundreds of universities and business schools worldwide. It has become a modern business classic, with over 400,000 copies sold to date. Scott is also the author of Real-Time Marketing & PR, a Wall Street Journal bestseller, and The New Rules of Sales and Service. He co-authored Marketing the Moon (the inspiration for a PBS American Experience miniseries titled Chasing the Moon) and Marketing Lessons ...
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