May 2020
Beginner
448 pages
12h 20m
English
Content preview from The New Rules of Marketing and PR, 7th Edition
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Praise for The New Rules of Marketing & PR
“The silos that marketing and PR have been operating in are crumbling. This monumental shift has redefined the ways that brands target, engage, and build relationships with their audiences. David Meerman Scott's visionary approach started a chain reaction whose effects can still be felt today. The legend that is The New Rules of Marketing & PR continues to be one of the most influential books in the hybrid marketer's library.”
—Jason A Miller, Global Content Marketing Leader at LinkedIn and Author of Welcome to the Funnel
“This excellent look at the basics of new-millennial marketing should find use in the hands of any serious PR professional making the transition.”
—Publishers Weekly (starred review)
“This is absolutely the best book on the new world of marketing and PR. David Meerman Scott is ‘the teacher's teacher in the world of social media.' I get all my best stuff from him. In fact, I buy each new edition because, in the ever-changing world of online marketing, if you don't stay current, you die a fast death. This edition is so new that it includes tools I hadn't even heard of yet. You'll love it.”
—Michael Port, New York Times Bestselling Author of Book Yourself Solid
“Most professional marketers—and the groups in which they work—are on the edge of becoming obsolete, so they'd better learn how marketing is really going to work in the future.”
—BNET, “The Best & Worst Business Books”
“The New Rules of Marketing & PR has inspired ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.