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The New Rules of Marketing and PR, 7th Edition
book

The New Rules of Marketing and PR, 7th Edition

by David Meerman Scott
May 2020
Beginner
448 pages
12h 20m
English
Wiley
Content preview from The New Rules of Marketing and PR, 7th Edition

Have David Meerman Scott Speak at Your Next Event!

Photo of David Meerman Scott speaking at Tony Robbins Business Mastery by Rajiv Sankarlall.

David Meerman Scott’s high-energy presentations are a treat for the senses. He’s informative, entertaining, and inspiring. David has spoken on all seven continents and in more than 40 countries. The prestigious list of firms, organizations, and associations underscores the value he brings to audiences.

David’s keynotes and masterclasses serve as an urgent call to action. Scale and media buying power are no longer decisive advantages; what counts today is speed and agility. The real-time mind-set is the way of the future—and content rules! David’s tailored presentations delve deep, offering strategies and tactics that help audiences seize the initiative, open new channels, and grow their brands. Don’t just slap social media onto dusty old strategies—reinvent the way business engages the marketplace. Audiences walk away knowing how to use blogs, YouTube, Facebook, Twitter, AI, and the newest tools like newsjacking to engage the media, increase sales, exert influence, disseminate ideas, build awareness, and command premium prices by using speed as a strategic ally.

Top firms and organizations have engaged David to present at conferences, expos, and meetings. They include Cisco Systems, HP Enterprise, LinkedIn, PricewaterhouseCoopers, ...

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Publisher Resources

ISBN: 9781119651543Purchase book