The Open Innovation Marketplace: Creating Value in the Challenge Driven Enterprise

Preface

Open innovation is actually a pretty straightforward concept. It’s the use of resources other than those internal to an organization, contributing in a meaningful way to an innovative outcome associated—owned if you will—by the organization that benefits directly from its distribution in the marketplace. But, as we unpack the business implications, as we examine the decision processes, as we look more closely at the organizational consequences, it is clearly a profound subject about which much has been and will be written. We feel that our contribution to that body of literature and practice is uniquely informed. As executives of InnoCentive, we have used our own business as a laboratory for understanding open processes and for examining ...