INDEX
Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.
A
Absolutes, competitors, 68, 74
Accept referrals/introductions, 119–120
The Accidental Creative (Henry), 135
Accuracy, timing opening, 189–190, 193
Activities in capabilities, 65–67
Affiliations, client similarities, 62, 92
Affinity:
client similarities, 62
team tone, setting, 180–181
Agility, longevity, 192–193
Any Given Sunday (film), 115
The Art of War (Sun Tzu), xv
Ask for help, referrals/introductions, 117–119
Asking questions (See Questions)
Aspirations, client situation, 62
Attributes of competitors, ...
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