CHAPTER 7
Generating Decision Alternatives
When only one course of action is possible (and action must be taken), there are no decision alternatives to compare. Additionally, the best decision cannot be made when there are too few alternatives. The best decisions usually result when many decision alternatives are considered and a strategy exists for arriving at the best decision. An effective strategy consists of three tasks. The first task is to generate a sufficient number of unique alternatives. In the second task, alternatives must be evaluated by defining how well each does on a set of objectives and making value trade-offs for their differences. Having the right information is critical to this task. Task three consists of searching for ...
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