The Self-Destructive Habits of Good Companies: ...And How to Break Them

About the Author

Dr. Jagdish (Jag) N. Sheth is the Charles H. Kellstadt Professor of Marketing in the Goizueta Business School at Emory University. Prior to his present position, he was at the University of Southern California (7 years); at the University of Illinois (15 years); and on the faculty of Columbia University (5 years), as well as the Massachusetts Institute of Technology (2 years). Dr. Sheth is well known for his scholarly contributions in consumer behavior, relationship marketing, competitive strategy, and geopolitical analysis.

Professor Sheth is highly sought out as a keynote speaker at many industry, academic, and public forums. He has worked for numerous industries and companies in the United States, Europe, and Asia, both as ...