April 2007
Beginner to intermediate
304 pages
7h 17m
English
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Contents at a Glance
Chapter 1 Why Do Good Companies Go Bad?
Chapter 2 Denial: The Cocoon of Myth, Ritual, and Orthodoxy
Chapter 3 Arrogance: Pride Before the Fall
Chapter 4 Complacency: Success Breeds Failure
Chapter 5 Competency Dependence: The Curse of Incumbency
Chapter 6 Competitive Myopia: A Nearsighted View of Competition
Chapter 7 Volume Obsession: Rising Costs and Falling Margins
Chapter 8 The Territorial Impulse: Culture Conflicts and Turf Wars