April 2007
Beginner to intermediate
304 pages
7h 17m
English
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Contents
Chapter 1 Why Do Good Companies Go Bad?
Chapter 2 Denial: The Cocoon of Myth, Ritual, and Orthodoxy
Denial of Emerging Technologies
Xerox: Trying to Copy Its Own Success
Denial of Changing Consumer Tastes
Denial of the New Global Environment
General Motors: Auto Giant in the (Gas) Tank
The “Not Invented Here” Syndrome
The “Looking for Answers in All the Wrong Places” Syndrome
How to Break the Habit of Denial
Chapter 3 Arrogance: Pride Before the Fall
When Exceptional Achievement in the Past Warps Your Perception of Present Reality