March 2017
Beginner to intermediate
202 pages
5h 54m
English
Content preview from The SEO Battlefield
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 8. Mobile Search
Traditional rules that we understood as SEOs went out the door with mobile and that’s OK. Bounce rates, user journey, session duration, and all other user behavior metrics should be examined carefully on mobile. The data is there and it’s layered. When turning on your GPS and other features of the phone, some privacy is lost. Embrace it, but turn and admit the strange as we start to intrude further into people’s lives.
We started to see sharp increases in mobile searches along with changes in user behavior after the launch of the iPhone in 2007. A decade later, the SEO field has firmly dropped anchor into the mobile search ocean. One of the first things to recognize with mobile search is that it’s increasingly different than desktop’s search results. The input methods have also changed with mobile search.
The Lay of the Land
When mobile surpassed desktop in monthly searches in 2014, the entire search industry took notice. On April 21, 2015 Google rolled out an algorithm update that went down in history as mobilegeddon. Google’s change in algorithms was intended to rank higher search results for sites that met mobile-friendly criteria. The belief was that the update happened because many sites weren’t properly taking into account the meteoric rise of mobile.
Despite the dramatic sounding name, mobilegeddon was not the disaster people predicted it to be. What it did for SEO as an industry was to thrust mobile usability into the arena. To remain competitive, ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.