March 2017
Beginner to intermediate
202 pages
5h 54m
English
Content preview from The SEO Battlefield
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Preface
About This Book
As I sat down to write this book, I realized there were many things to consider. I wanted to write a book to help people from many different disciplines enact SEO programs effectively. My goal was to educate both developers and marketers on the most important things to consider when improving search dominance.
If you’ve never really heard of SEO and have no marketing or technical experience, then you may want to read other awesome O’Reilly books on these topics first.
My career has been spent in web development, design, interpreting analytics, and practicing SEO. This hybrid nature has resulted in a more technical search marketing book than many others out there on the market. I’m not going to tell you how to write good content; I’m going to help you optimize for what search engine relevancy truly means.
This book is ideal for marketing teams who need to be hybrids and cover more ground in terms of understanding search. Publicly traded companies and larger companies and startups alike will benefit from the SEO frameworks I’ve laid out.
Conventions Used in This Book
The following typographical conventions are used in this book:
- Italic
-
Indicates new terms, URLs, email addresses, filenames, and file extensions.
Constant width-
Used for program listings, as well as within paragraphs to refer to program elements such as variable or function names, databases, data types, environment variables, statements, and keywords.
Constant width bold-
Shows commands ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.