Book description
Proven methods for building an online income stream
You don't have to quit your current job, or already have piles of money, or be 24 years old, or riding a booming economy, in order to start a successful online business.
The Six-Figure Second Income explains how to start or grow a business even when you think you have plenty of strikes against you.
In the course of building an eight-figure real estate information marketing business, David Lindahl and Jonathan Rozek tested dozens of tools and techniques. This book is centered around principles they derived from all the tests they ran, tools they used, and money they spent.
If you're tired of the gimmicks and skepticism that anyone can really succeed online, this book will give you the no-hype, no-nonsense advice you need.
Table of contents
- Copyright
- PREFACE
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1. You CAN Get Rich—But Yes, There Is a Catch
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1.1. 10 GIANT KEEP OUT! SIGNS ON THE ROAD TO YOUR ONLINE BUSINESS SUCCESS—THE FALSE BARRIERS
- 1.1.1. "I'm Too Old/I'm Too Young"
- 1.1.2. "I Don't Have Enough Money"
- 1.1.3. "I Don't Have Enough Time"
- 1.1.4. "It's a Bad Economy"
- 1.1.5. "All the Really Good Ideas Are Taken"
- 1.1.5. "I'm Too Small to Compete Against the Big Guys"
- 1.1.6. "I'm No Good with Computers"
- 1.1.7. "There's Too Much Competition"
- 1.1.8. "I'm Not Educated Enough"
- 1.1.9. "Someone Will Steal My Idea"
- 1.2. NOW FOR THE SIX DISABLING AND VERY REAL DANGERS TO YOUR ONLINE BUSINESS SUCCESS
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1.1. 10 GIANT KEEP OUT! SIGNS ON THE ROAD TO YOUR ONLINE BUSINESS SUCCESS—THE FALSE BARRIERS
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2. How to Build a Quick and Profitable Product
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2.1. THE TYPICAL DREAM IS USELESS
- 2.1.1. "I Must Have a Fortress to Protect My Idea from Knockoff Artists"
- 2.1.2. "I Must Reach Millions of People"
- 2.1.3. "I Want to Be Famous"
- 2.1.4. "I Want to Be as Rich as King Midas from the First Invention of Mine"
- 2.1.5. "I Need to Invent Something Revolutionary"
- 2.1.6. "Inventions Are Things that Are Manufactured in Factories"
- 2.2. YOUR FIRST PRODUCT SHOULD BE ONE OF THESE
- 2.3. EXPLORE OTHER VARIATIONS ON A PROVEN THEME
- 2.4. APPEAL TO RABID HOBBYISTS
- 2.5. ANOTHER SCHOOL OF THOUGHT
- 2.6. AVOID THIS PITFALL
- 2.7. GET MY CHART
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2.1. THE TYPICAL DREAM IS USELESS
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3. How to Create Content Cheaply and Easily
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3.1. STAGE 1: CAPTURE THE RAW CONTENT
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3.1.1. Method One: Sit Down and Write
- 3.1.1.1. Do Not Edit While You Write!
- 3.1.1.2. Do Not Let Other People Hear or See Your Work While It's in Rough Form
- 3.1.1.3. I'll Make This Point Again—Do Not Sweat How Long or Short the Document Becomes
- 3.1.1.4. Do Not Become a Slave to Accuracy During the Writing Process
- 3.1.1.5. Just Start, No Matter What
- 3.1.1.6. Make an Outline
- 3.1.2. Method Two: Have a Conversation
- 3.1.3. Method Three: Interview People
- 3.1.4. Method Four: Record a Presentation
- 3.1.5. Method Five: Capture Screenshots
- 3.1.6. Method Six: Do a Video Capture of a Web Session
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3.1.1. Method One: Sit Down and Write
- 3.2. STAGE 2: EDIT THE CONTENT
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3.3. STAGE 3: DELIVER THE CONTENT
- 3.3.1. 1. Special Report
- 3.3.2. 2. Getting-Started Kit
- 3.3.3. 3. Home-Study Course
- 3.3.4. 4. Sample Newsletter
- 3.3.5. 5. Book
- 3.3.6. 6. Interview Series Transcript
- 3.3.7. 7. Fast-Start Guide
- 3.3.8. 8. Pocket Guide
- 3.3.9. 9. Checklist
- 3.3.10. 10. T-shirt
- 3.3.11. 11. and 12. Poster and Laminated Poster
- 3.3.12. 13. Calendar
- 3.3.13. 14. Game
- 3.3.14. 15. Mug
- 3.3.15. 16. Information Wheel
- 3.3.16. 17. CD
- 3.3.17. 18. DVD
- 3.3.18. 19. Interview Series on MP3
- 3.3.19. 20. Free Video
- 3.3.20. 21. Live Event Videos
- 3.3.21. 22. Toll-Free 24/7 Recorded Line
- 3.3.22. 23. Consulting Hotline
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3.3.23. 24. Teleseminar/Webinar
- 3.3.23.1. Teleseminars Are the Most Inexpensive Way for You to Deliver Live Content
- 3.3.23.2. Teleseminars Can Be Intimate in the Proper Sense
- 3.3.23.3. The Teleseminar Can Be as Active or Passive as You Want It to Be
- 3.3.23.4. You Can Record the Call Once and Play It Back Multiple Times
- 3.3.23.5. Your Audience Doesn't Need to Know How Many Other People Are on the Line
- 3.3.24. 25. Trial Software
- 3.3.25. 26. iPhone Application
- 3.3.26. 27. Software
- 3.3.27. 28. Online Calculator
- 3.3.28. 29. Interview Series PDFs
- 3.3.29. 30. Free PDF
- 3.3.30. 31. Free Audio
- 3.3.31. 32. Consultation
- 3.3.32. 33. Lunch or Dinner Seminar
- 3.3.33. 34. One-Day Seminar
- 3.3.34. 35. Consultation (Paid Version)
- 3.3.35. 36. Boot Camp
- 3.3.36. 37. Live Tour
- 3.3.37. 38. Cruise
- 3.4. THE EXCELLENT CONCEPT OF CONTINUITY
- 3.5. THE OPPORTUNITY ENGINEER
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3.1. STAGE 1: CAPTURE THE RAW CONTENT
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4. Getting Open for Business
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4.1. THE SEVEN BASIC BUILDING BLOCKS TO A GOOD WEB SITE
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4.1.1. Building Block One: You Need to Own a Good Domain Name
- 4.1.1.1. Myth Alert: "All Good Domain Names Are Taken"
- 4.1.1.2. Profit Principle
- 4.1.1.3. Rule Number One: Stick with ".com" Names
- 4.1.1.4. Rule Number Two: No Funky Spellings
- 4.1.1.5. Rule Number Three: Try to Anticipate Alternative Spellings and Either Buy Those Names or Avoid Those Words
- 4.1.1.6. Rule Number Four: Try to Avoid Hyphens in the Name
- 4.1.1.7. Rule Number Five: Think about Customer Benefits, Not about Yourself
- 4.1.1.8. Try This Domain Name Technique
- 4.1.2. Building Block Two: You Need to Arrange for Web Site Hosting
- 4.1.3. Building Block Three: Get a Web Site Design
- 4.1.4. Building Block Four: Get an HTML Editor
- 4.1.5. Building Block Five: Get an FTP Tool
- 4.1.6. Building Block Six: Learn How to Accept Money on the Web
- 4.1.7. Building Block Seven: Set Up an Effective E-Mail System
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4.1.1. Building Block One: You Need to Own a Good Domain Name
- 4.2. GETTING WORK DONE FOR YOU
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4.1. THE SEVEN BASIC BUILDING BLOCKS TO A GOOD WEB SITE
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5. How to Get People to Raise Their Hands
- 5.1. MYTH NUMBER ONE: "IT'S ALL ABOUT TRAFFIC"
- 5.2. MYTH NUMBER TWO: "IT'S ALL ABOUT TARGETED TRAFFIC"
- 5.3. MYTH NUMBER THREE: "I'M WAITING FOR THE GAME CHANGER"
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5.4. MYTH NUMBER FOUR: "IT'S ALL ABOUT COST PER LEAD"
- 5.4.1. Principle One: The True Measure of a Lead-Generation Technique Is Not Cost per Lead but Instead Return on Investment
- 5.4.2. Principle Two: Lead Sources Have a Half-Life Just Like Uranium
- 5.4.3. Principle Three: There Is No One Single "Best" Lead Source for Everyone
- 5.4.4. Principle Four: Don't Pursue Prospects—Attract Them
- 5.4.5. Principle Five: Give Before You Get
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5.5. THE MOVING PARTS OF A LEAD-GENERATION EFFORT
- 5.5.1. Step One: Deliver Valuable Information to a Highly Targeted Audience
- 5.5.2. Step Two: Direct Them to a Specific Page
- 5.5.3. Step Three: Reinforce that They're in the Right Place
- 5.5.4. Step Four: Reinforce Their Decision to Visit Your Site by Giving Them Even More Information
- 5.5.5. Step Five: Explain There's Even More Where that Came From
- 5.5.6. Step Six: When They Submit Their Contact Information, Instantly Have It Go into Your Database and Redirect Them to a Welcome Page
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5.6. GREAT SOURCES FOR LEADS
- 5.6.1. Pay-Per-Click Advertising
- 5.6.2. Key Phrase Techniques
- 5.6.3. Google AdSense
- 5.6.4. Organic Search
- 5.6.5. Getting Found Locally in Google
- 5.6.6. Article Marketing
- 5.6.7. Social Media
- 5.6.8. Blogs
- 5.6.9. YouTube
- 5.6.10. Press Releases
- 5.6.11. eBay
- 5.6.12. Inexpensive and Great Offline Strategies for Getting Found
- 5.6.13. Local Newspapers
- 5.6.14. Free-Standing Inserts
- 5.6.15. Commuter Newspapers
- 5.6.16. Local Clubs and Events
- 5.6.17. Direct Mail
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6. How to Turn Prospects into Buyers
- 6.1. MISTAKE NUMBER ONE: INEFFECTIVE MARKETERS CONFUSE ATTENTION WITH SHOUTING
- 6.2. MISTAKE NUMBER TWO: INEFFECTIVE MARKETERS BOOST THEIR CLAIMS OUT OF ALL PROPORTION
- 6.3. MISTAKE NUMBER THREE: WITH INEFFECTIVE MARKETERS, IT'S ALL ABOUT THEM AND NOT ABOUT THE CUSTOMER
- 6.4. MISTAKE NUMBER FOUR: INEFFECTIVE MARKETERS ASK YOU TO BUY TOO SOON
- 6.5. MISTAKE NUMBER FIVE: INEFFECTIVE MARKETERS DO NOT INCLUDE A CALL TO ACTION AND A DEADLINE
- 6.6. MISTAKE NUMBER SIX: INEFFECTIVE MARKETERS FURTHER ERODE TRUST BY CREATING FAKE DEADLINES
- 6.7. MISTAKE NUMBER SEVEN: INEFFECTIVE MARKETERS SPEAK TO AUDIENCES, NOT TO INDIVIDUALS
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6.8. THE EIGHT MONEY QUESTIONS: ANSWER THESE AND YOUR PRODUCT WILL SELL
- 6.8.1. Money Question One: "Why Should I Stop and Listen to You?"
- 6.8.2. Money Question Two: "Why Should I Read the Whole Thing?"
- 6.8.3. Money Question Three: "What Else Do You Have and How Will It Help Me?
- 6.8.4. Money Question Four: "Why Is Your Solution Better than Any Other?"
- 6.8.5. Money Question Five: "Why Should I Believe Your Claims?"
- 6.8.6. Money Question Six: "What's It Going to Cost Me?"
- 6.8.7. Money Question Seven: "What's My Risk?"
- 6.8.8. Money Question Eight: "What Happens After You Have My Money?"
- 7. Relationships Equal Revenues
- 8. The Secrets to an Upward Profit Spiral
- 9. The "I" Factor
Product information
- Title: The Six-Figure Second Income: How To Start and Grow A Successful Online Business Without Quitting Your Day Job
- Author(s):
- Release date: September 2010
- Publisher(s): Wiley
- ISBN: 9780470633953
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