By now you know that I have no use for hype-mongers who prowl the Internet, luring people with their absurd claims of phenomenal profits that their systems will generate. Therefore, it's out-of-character for me to make the following statement, but I'll make it because it's true: There does exist a method for doubling or tripling your info product profits without spending any additional money. In fact, in some cases you can spend less and make more.
I've had to wait until this point in the book to tell you about it because the claim I just made is so outrageous that if you didn't know my philosophy you'd just dismiss me as another snake-oil salesman.
This chapter is not about snake oil at all but an amazing method for multiplying your profits called conversion optimization. It's one of the least-used but most-powerful ways to boost your profits.
When I say conversion, I'm referring to an action you want someone to take. In other words, if I'm doing lead generation then my conversion goal is signups, or getting people to give me their contact information. Once I have a list of those prospects and I'm trying to persuade them to buy my info product then purchases becomes my conversion goal.
Therefore, you can have different conversion goals at different points in the process. Conversion optimization refers to the process of maximizing those conversions.
To state it another way, let's say I have a flow of people coming to my web site and a ...