Chapter 4. Getting Open for Business
Getting a web site online is much easier than you may have been led to believe. Plenty of companies want you to think that it will cost you hundreds of dollars per month to have a web site.
Other companies will assure you that any worthwhile site must be professionally designed from the ground up and they're just the ones to do that for you—for an outrageous fee.
Before reading this book you may have already had ideas about selling your stuff online but were put off by how complicated it sounded to do it right. If that's the case you're going to love this chapter because we'll set you up with a nice web site for a very nice low price. Along the way we'll dispel a number of myths and set the record straight. As with all the advice you'll read in this book, none of it is theory but it's instead what I've used to build web sites and make millions of dollars from them.
THE SEVEN BASIC BUILDING BLOCKS TO A GOOD WEB SITE
Building Block One: You Need to Own a Good Domain Name
Before you can have a web site you really need a good web address, also known as a domain name. Right off the bat we have a myth to bust.
Myth Alert: "All Good Domain Names Are Taken"
I don't care how competitive a market you're in, that's just nonsense. It's either spoken by people who want to keep the competition down or people who have no imagination or creativity.
I agree that all the ...