June 2013
Intermediate to advanced
320 pages
7h 3m
English
book
The Supply Chain Management Casebook: Comprehensive Coverage and Best Practices in SCM
by Chuck Munson
Content preview from The Supply Chain Management Casebook: Comprehensive Coverage and Best Practices in SCM
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Case 25. Supply Chain Strategy at Zophin Pharma
† Indian Institute of Management—Calcutta, Kolkata, India; arqumm10@email.iimcal.ac.in
Introduction
Zophin Pharma is a major player in the global generic drugs market with manufacturing facilities located primarily in India. Its biggest production facility is located in the state of Himachal Pradesh, India. Although the firm has become fairly successful in the global market, it has yet to really make a mark for itself in the domestic Indian market. Zophin has been trying to overhaul its operations so as to increase its profitability and market share in the national market.
After extensive deliberations among the senior executives of the firm, the company decided to hire external ...
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