The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

INDEX

Please note that index links point to page beginnings from the print edition. Locations are approximate in e-readers, and you may need to page down one or more times after clicking a link to get to the indexed material.

Acquisitions, 9–10, 16

Advertising:

campaigns, 136–137

on Facebook, 97

questions in, 136–137

relevance influencing, 95, 96

in social media, 128–131

with Google, 96

with location-based services, 197

with Twitter, 96–97

American Airlines, 113–114

Amos, Jim, 20–21, 63

Ando, Alyssa, 105

Anna (customer), 151

Annual operating planning (AOP) meetings, 157

Applications, 32, 34

Armano, David, 56

Associates, 21, 100, 155–156

Astley, Rick, 85–87, 217

Atlanta, Georgia, 9

Australia, 8–9

Backchannel, 79–80, 215

Badges, 26, 215

Bernard, ...