CHAPTER 11The Social Future

What is the future of consumer behavior and how will it drive the adoption of new technologies? We won’t be in a position to take that journey unless we know our customers. We’ll need to know a bit about the shiny new toys they play with as well. In this last chapter we talk with some industry friends and partners who have been around the block a few times when it comes to new technologies, loyalty, and transparency. There are some fundamentals that haven’t changed (and hopefully won’t), but everything ...

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