The Tasti D-Lite Way: Social Media Marketing Lessons for Building Loyalty and a Brand Customers Crave

CHAPTER 11The Social Future

It is a paradox that in our time of drastic rapid change, when the future is in our midst devouring the present before our eyes, we have never been less certain about what is ahead of us.

—Eric Hoffer, author (1902–1983)

What is the future of consumer behavior and how will it drive the adoption of new technologies? We won’t be in a position to take that journey unless we know our customers. We’ll need to know a bit about the shiny new toys they play with as well. In this last chapter we talk with some industry friends and partners who have been around the block a few times when it comes to new technologies, loyalty, and transparency. There are some fundamentals that haven’t changed (and hopefully won’t), but everything ...