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CHAPTER 1

The Entrepreneurial Dream

It’s kind of fun to do the impossible.

—WALT DISNEY (1901–1966)

In the summer of 2000, four fellow graduate students and I, all with a decade or so of higher education under our belts, started to panic about what to do after our then imminent graduation from MIT. We were all going to get PhDs, which meant that we had to retire from grad school. A PhD is the one terminal degree that is truly terminal: no more hiding in fancy labs free of real-world worries; no more projects that were supposed to save the world, but—honestly—were mostly just a lot of fun to work on. We sat on the lawn in front of the Media Lab ...

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