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The Tech Entrepreneur's Survival Guide: How to Bootstrap Your Startup, Lead Through Tough Times, and Cash In for Success by Bernd Schoner

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CHAPTER 3

Startup Assets

If the highest aim of a captain were to preserve his ship, he would keep it in port forever.

—THOMAS AQUINAS (1225–1274)

In evaluating job options after grad school, founding a tech venture myself seemed a far better deal than working for someone else’s startup. Better to manage your own company to success than help someone else get rich. Better to lead your own company into ruin than follow someone else doing it. Either way, you are better off as a founder!

So, if founding a high-tech company is so great, why doesn’t every engineer or technically inclined MBA do it? What do you need to bring to the table on day one ...

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