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CHAPTER 4

Cofounders

From this day to the ending of the worldBut we in it shall be remember’d;We few, we happy few, we band of brothers.

—WILLIAM SHAKESPEARE (1564–1616)Henry V

The assembly of the founding team impacts the path and outcome of a new venture more than any other decision in its life cycle. By definition, the founding team cannot be changed later. The founding team, for all practical purposes, is irreplaceable. A good team of cofounders makes for a strong foundation on which difficult situations can be overcome. A bad team turns daily routine into a nightmare and will fail when the first crisis hits.

By the time we founded ThingMagic ...

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