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The Visual Story, 3rd Edition
book

The Visual Story, 3rd Edition

by Bruce Block
August 2020
Intermediate to advanced
350 pages
8h 31m
English
Routledge
Content preview from The Visual Story, 3rd Edition

CHAPTER 2Contrast & Affinity

The Key to Visual Structure

Visual structure uses the Principle of Contrast & Affinity. This principle can be applied to all seven basic visual components. But before the principle can be explained, the terms “contrast” and “affinity” must be defined.

What is contrast? Contrast means difference.

fig0009

Contrast can be explained using tone, which is one of the seven basic visual components. Tone refers to brightness, so the gray scale is an excellent way to organize the tonal range and illustrate contrast of tone. Maximum contrast of tone means two shades of gray that are extremely different in terms of brightness. ...

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Publisher Resources

ISBN: 9781317745693