5 HOW TO ATTRACT TOP TECH TALENT

by Jonathan Frick, KC George, and Julie Coffman

The war for technology talent is getting fiercer, with software and technology becoming mission-critical for businesses throughout the economy. It’s no longer just tech companies competing against one another for candidates; other industries have jumped into the fray and are winning a larger share of tech talent.

This trend has been underway for a while, but it’s accelerating. In 2019, before the Covid-19 pandemic disrupted hiring for most companies, at least temporarily, more than 40% of software engineer and developer hires were made by nontech companies, up from about a third in 2010, according to Bain & Company’s analysis of U.S. data.

Even as demand from ...

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