Chapter 2

Why learning experience design matters

To You AND THE LEARNER

If you change the way you lookat something, whatever it is you arelooking at will change.

STEVE VAI, MUSICIAN

About a decade ago, learning experience design (LXD) was virtually unknown. Recently, that has changed dramatically. Why is that? Let’s explore the reasons for this rise in popularity and figure out why LXD matters to you and to the rest of the world.

I’ve been advocating for LXD since 2007, but it took several years for people to take notice. At first, people simply didn’t know or didn’t care about it. Basically, when I pitched my ideas for LXD, people were either confused, uninterested, or even agitated. The time simply wasn’t right for LXD.

Now, times have changed, ...

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