July 2018
Beginner
233 pages
6h 3m
English
book
This Is Service Design Methods
by Marc Stickdorn, Markus Edgar Hormess, Adam Lawrence, Jakob Schneider
Content preview from This Is Service Design Methods
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Chapter 1. Research Methods
Methods to move beyond assumptions
This section provides a wide selection of potential research methods to collect data and to visualize, synthesize, and analyze the collected data. This is just a brief overview; many more methods exist, and often the same method has several inconsistent names. We can only give a very brief introduction for each method, but if you want to dig deeper, there is plenty of literature (and for some methods, even whole books) with detailed descriptions and examples.
Methods of data collection
There are a huge variety of research methods you can use to collect meaningful data in service design. We sometimes use quantitative methods like surveys (offline and online), any form of automated statistics (e.g., conversion ...
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