Unlocking Business Agility with Evidence-Based Management: Satisfy Customers and Improve Organizational Effectiveness

Contents

1. Foreword by Ken Schwaber

2. Foreword by Dave West

3. Preface

4. Introduction

5. Chapter 1 Finding Purpose

   1. Rediscovering Purpose

      1. Goals

      2. How Goals and Measures Influence Behaviors

   2. How to Rediscover Purpose

   3. Closing Satisfaction Gaps Creates Value

      1. Customer-Focused Goals Enable Autonomy and Purpose

   4. Improving Strategic Goals

      1. Ask “Why?” to Uncover the Real Objective

      2. Refocus “Internal” Goals on What Customers Need to Experience

      3. Think About How You Will Measure Progress Toward Your Vision

   5. What to Watch For

   6. Moving Forward

6. Chapter 2 Using Empiricism to Progress Toward Goals

   1. Understanding Value

   2. Progressing Toward Goals in a Series of Small Steps

      1. Taking Small Steps Toward Goals

   3. Steering Toward Goals

      1. Adapting Goals

      2. Adapting Tactics

   4. The Real Purpose ...