Chapter 2: The Different Types of Maps and How to Use Them
In Chapter 1 of this book, I explained what user journey maps are, why they’re useful, and what to include in them. I also explained the things to watch out for when creating user journey maps.
You now have an idea of the type of things we’ll be building. Chapter 1 mostly focused on one type of map: the current journey map. But user journey maps come in many different flavors. This second tutorial will focus on what makes the user journey map such a versatile tool. You can map plenty of journey types, in many different ways.
We’ll cover some of the most common “types” of user journey maps. Apart from current journey maps, there can be hypothetical discovery maps, future maps, and even ...
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