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User Journey Mapping
book

User Journey Mapping

by Stephanie Walter
February 2022
Beginner
65 pages
1h 13m
English
SitePoint
Content preview from User Journey Mapping

Chapter 2: The Different Types of Maps and How to Use Them

In Chapter 1 of this book, I explained what user journey maps are, why they’re useful, and what to include in them. I also explained the things to watch out for when creating user journey maps.

You now have an idea of the type of things we’ll be building. Chapter 1 mostly focused on one type of map: the current journey map. But user journey maps come in many different flavors. This second tutorial will focus on what makes the user journey map such a versatile tool. You can map plenty of journey types, in many different ways.

We’ll cover some of the most common “types” of user journey maps. Apart from current journey maps, there can be hypothetical discovery maps, future maps, and even ...

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Publisher Resources

ISBN: 9781098140953Errata Page