User Journey Mapping

Preface

Who Should Read This Book?

This book is for anyone who wants to get insight into the use of user journey maps: what they are, how to create them, and how to use them. No prior experience is required.

Conventions Used

Code Samples

Code in this book is displayed using a fixed-width font, like so:

<h1>A Perfect Summer's Day</h1>
<p>It was a lovely day for a walk in the park.
The birds were singing and the kids were all back at school.</p>
			

You’ll notice that we’ve used certain layout styles throughout this book to signify different types of information. Look out for the following items.

Tips, Notes, and Warnings

Hey, You!

Tips provide helpful little pointers.

Ahem, Excuse Me ...

Notes are useful asides that are related—but not critical—to ...