User Journey Mapping

Chapter 5: Using Your Map Effectively

In the previous chapters in this book, we looked at what user journey maps are, what types of maps you can build, how to conduct user research to get data to build your own user journey map, and how to build a draft version of the map during a collaborative workshop. Our journey (pun intended) is nearing its end.

Let’s be realistic: you can’t go to stakeholders with a draft of a map built on a wall with sticky notes. To have an impact in a company, and for your map to be used, you need something visually appealing. In this last part, I’ll give you some advice on how to clean up your map and turn it into a visual artifact that people will want to use and share. I’ll give you some examples and ideas on how ...