User Journey Mapping

Chapter 4: How to Run Workshops

In Chapter 1 of this book, we looked at what user journey maps are and why they’re useful. In Chapter 2, we covered the different kinds of maps you could build. In Chapter 3, the focus was on user research: why it’s important to gather data to build your user journey maps, and what methods you can use for gathering that data.

Mixing both quantitative and qualitative methods provides a broader picture of user needs, goals and pain points. At this point, you’ve collected all the data you need—either by doing the research yourself, or by gathering previous research done by the company.

This fourth chapter in the book will focus on how to turn all that data into a first draft of your user journey map. For that, ...