book

UX for Lean Startups

Name: UX for Lean Startups
Author: Laura Klein
ISBN: 9781492049586

by Laura Klein

November 2018

Beginner

233 pages

6h 24m

English

O'Reilly Media, Inc.

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Praise for UX for Lean Startups
Foreword
Preface
Who Should Read This BookWhat Is This Book About?How to Use This BookWe’d Like to Hear from YouSafari® Books OnlineAcknowledgments
Introduction
What Is Lean UX, Anyway?Lean UX Is About Validating HypothesesLean UX Is User CenteredLean UX Is AgileLean UX Is Data DrivenLean UX Is Fast and Cheap (Sometimes)Lean UX Is Iterative (Always)
I. Validation
1. Early Validation
A Market, a Problem, and a Product Walk into a BarValidating the ProblemValidating the MarketValidating the ProductSome Tools for Early ValidationEthnographic Studies (or, You Know, Listening to Your Users)How you can do it right nowLanding-Page TestsHow you can do it right nowPrototype TestsHow you can do it right nowEarly Validation Isn’t the EndLoosely Related Rant: Pain-Driven DesignWhat Is Pain-Driven Design?Is there a clever analogy?Does it work before I have a product?What if I already have a product?What if my product is disruptive?What if my customers try to tell me how to fix their problems?How will Pain-Driven Design be misinterpreted?Go Do This Now!
2. The Right Sort of Research at the Right Time
Competitor TestingEven Your Competitors Make MistakesHow You Can Do It Right NowFive-Second TestsHow You Can Do It Right NowClickable Prototype TestingHow You Can Do It Right NowGuerilla User TestsHow You Can Do It Right NowLoosely Related Rant: Shut the Hell Up and Other Tips for Getting FeedbackShut the Hell UpDon’t Give a Guided TourAsk Open-Ended QuestionsFollow UpLet the User FailGo Do This Now!
3. Faster User Research
Iterate! Iterate! Iterate!How You Can Do It Right NowStay in the BuildingHow You Can Do It Right NowUnmoderated TestingHow You Can Do It Right NowWhen to SurveyHow You Can Do It Right NowLoosely Related Rant: Stupid Reasons for Not Doing ResearchExcuse 1: It’s a Design StandardExcuse 2: Company X Does It This WayExcuse 3: We Don’t Have Time or MoneyExcuse 4: We’re New; We’ll Fix It LaterExcuse 5: It’s My Vision; Users Will Just Screw It UpExcuse 6: It’s Just a Prototype to Get FundingOut of Excuses?Go Do This Now!
4. Qualitative Research Is Great...Except When It’s Terrible
A One-Variable ChangeA Multivariable or Flow ChangeDeciding What to Build NextQualitative ApproachesQuantitative ApproachesStill Don’t Know Which Approach to Take?Loosely Related Rant: If You Build It, Will They Buy It?If I Build It, Will They Buy?What Questions Can Qualitative Research Answer Well?What’s the Best Way to Answer This Question?Are There Other Questions You Can’t Answer Qualitatively?Go Do This Now!
II. Design

5. Designing for Validation
Tool 1: Truly Understand the ProblemWhen Is It Safe to Skip This?Tool 2: Design the Test FirstWhen Is It Safe to Skip This?Tool 3: Write Some StoriesWhen Is It Safe to Skip This?Tool 4: Talk About Possible Solutions with the TeamWhen Is It Safe to Skip This?Tool 5: Make a DecisionWhen Is It Safe to Skip This?Tool 6: (In)Validate the ApproachWhen Is It Safe to Skip This?Tool 7: Sketch a Few ApproachesWhen Is It Safe to Skip This?Tool 8: Create Interactive PrototypesWhen Is It Safe to Skip This?Tool 9: Test and IterateWhen Is It Safe to Skip This?Loosely Related Rant: Give the Users What They Really WantOoh! An Example!Why this mattersGo Do This Now!
6. Just Enough Design
Design the Necessary, Not the NeatWhat You Should Do InsteadHere’s Another ExampleWhat They Should Have DoneBuild a Feature StubWhat Does This Have to Do with Design?Build a Wizard of Oz FeatureSolve Only the Important ProblemsHow You Can Do It Right NowLoosely Related Rant: Stop Worrying About the Cup HoldersVisual DesignRetention FeaturesAnimationsYour Feature HereGo Do This Now!
7. Design Hacks
Design PatternsCompetitive ResearchUser Testing the CompetitionConsistencyFrameworksThere’s Probably a Plug-in for ThatDon’t Design It at AllGetting Some Professional HelpLoosely Related Rant: The Art of the UX StealThey May Not Want Exactly What You WantThey Don’t Do Exactly What You DoThey Can Get Away with ItThe Right Way to StealTrust but VerifyGo Do This Now!
8. Diagrams, Sketches, Wireframes, and Prototypes
Why Diagram?What’s It Good For?How Can You Make One?When Do You Sketch?What’s It Good For?How Can You Make One?What’s a Wireframe, and Why Do You Care?What’s It Good For?How Can You Make One?Do You Have to Make an Interactive Prototype?What’s It Good For?How Can You Make One?So Which Should You Build?Should You Make It Pretty?Loosely Related Rant: Why I Hate Paper PrototypesScreen versus PaperAnimations and interactionsTesting explorationOK, there are exceptionsGo Do This Now!
9. An MVP Is Both M & V
The Landing PageThe First IterationYou’re Not Done YetOne More Time!Loosely Related Rant: Limited Products versus Crappy ProductsGo Do This Now!
10. The Right Amount of Visual Design
Why Is Visual Design Important in UX?Visuals Enhance Information DesignReinforcing Desired User ActionsVisuals Set the ToneWhy I Put Off Visual DesignHow Much Visual Design Do YOU Need?Using Visual Design to Enhance UsabilityThe Smartest Visual Design You Can DoWhat You Should Do InsteadWhy you should do thisLoosely Related Rant: The Best Visual Design in the WorldGo Do This Now!
III. Product
11. Measure It!
What Does Measuring Design Entail, Anyway?Why Measure Design?Several Stupid Reasons for Not A/B Testing (and a Couple of Good Ones)It Takes Away the Need for DesignIt’s Useful Only for Small ChangesIt Leads to Local MaximaIt Leads to a Confused Mess of an InterfaceDesign Isn’t About MetricsWhen to A/B Test and When to ResearchWhat A/B Testing Does WellWhat It Does PoorlyA Bad SolutionWhat Qualitative Testing Does WellFind the Best of All WorldsFind Out Why Users Are LeavingSave Engineering Time and Iterate FasterHow Do They Work Together?Qualitative Testing Narrows Down What You Need to A/B TestQualitative Testing Generates New Ideas for Features and DesignsA/B Testing Creates a Feedback Loop for ResearchersNot Sold Yet?Which Metrics Equal Happy UsersRetentionRevenueNPS (Net Promoter Score)Conversion to PayingEngagementRegistrationCustomer Service ContactsSo Which Is It?Loosely Related Rant: Stupid Mistakes People Make When Analyzing DataStatistical SignificanceThe fixShort-Term versus Long-Term EffectsThe fixForgetting the Goal of the MetricsThe fixCombining Data from Multiple TestsThe fixUnderstanding the Significance of ChangesThe fixGo Do This Now!
12. Go Faster!
Work as a Cross-Functional TeamThe WaterfallThe Cross-Functional TeamCombine Product and UX RolesAvoid Engineering When PossibleLoosely Related Rant: Ship It Already! Just Not to Everyone at OnceThe Interactive PrototypeThe Opt InThe Opt OutThe n% RolloutThe New User RolloutGo Do This Now!
13. The Big Finish
A. About the Author
Index
About the Author
Copyright

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UX for Lean Startups: Faster, Smarter User Experience Research and Design

Laura Klein

Beijing • Boston • Farnham • Sebastopol • Tokyo

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UX for Lean Startups

by Laura Klein