CHAPTER 3Organizing the Production



It’s about people, not hardware.

—Vincenzo Natali, Director

In dramatic productions, a director has to pour it on six days a week and twelve hours a day.

—Steven Spielberg

A lot of what is covered in this chapter is obvious—so obvious that many production people overlook these essentials in their initial enthusiasm—and their product is less effective.

Key Terms

image Arc: A camera move that moves around the subject in a circle, arc, or “horseshoe” path.

image Empirical production method: The empirical method is where ...

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