November 2012
Beginner
414 pages
11h 59m
English
Content preview from Video Production Handbook, 5th Edition
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CHAPTER 4Production Techniques
You can’t assume that you can take a 30-second ad and make it fit everything; put it at the end of something, put it on YouTube, get it in a banner or create a website around it. Content must be translatable and it has to be conceived to translate. Shooting with multiplatforms in mind and repurposing it for mobile, web, cinema, banners, is what companies are working toward.
—David Rolfe, Senior Vice President, DDB Chicago
The production techniques that video crew members employ vary greatly from person to person, company to company, and country to country. The goal of this chapter is to review the most common production techniques in order to broadly prepare you for the television industry.
Key Terms
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