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Video Production Handbook, 5th Edition by Gerald Millerson, Jim Owens

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CHAPTER 16Distributing Your Production

 

 

One cell phone can now simultaneously feed real-time video to the entire world. This, quite honestly, blows my mind. There is real opportunity out there and it’s available now. Virtually all of the media playing fields have been leveled.

—Frank Beacham, Producer & Writer

Traditionally distribution was not a part of the production personnel’s problem. They created the content … and someone else worked to get it out to the audience. However, today distribution often becomes part of the role of the production personnel. Once the production has been completed, production personnel often need to burn it to a DVD or Blu-Ray disc, post it online, or stream it. Distribution depends on where you are sending it ...

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