Preface
May the Sheniu officials, who make the conditions of the lives of men, not cause my name to stink.
—The Egyptian Book of the Dead
But what does it really matter to me how So-and-so expounds his text? The main thing is that I should get some sleep.
—Epictetus, Discourses
In my role at Amazon Web Services (AWS), I meet with executives of large enterprises who are leaping to “transform” their organizations but are stumbling over cultural patterns, organizational issues, rigid processes, and implacable bureaucracy. They know that their organizations have a history of brilliant innovation, a leadership position in their markets, a passion for serving their customers . . . but somehow, despite their feeling that change is urgent, despite their ...
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