Web Site Measurement Hacks

About the Use of Screenshots and Vendor Information in This Book

By some estimates, there are well over 100 vendors providing web measurement tools plus nearly as many free solutions—far too many to adequately treat in a single book. The author and editor of this book have worked diligently to be as fair as possible in our coverage of the vendor landscape and have made every effort to distribute the inclusion of screenshots and examples as equitably as possible.

That said, nobody is perfect, and you cannot please all of the people all of the time.

Inevitably, some vendors’ work will be represented more frequently throughout this book. Specifically, at the time this book was being written, the author had demonstration access to applications provided by Omniture, WebSideStory, and Visual Sciences. Because of this, these vendors may appear more frequently throughout the book than, say, Urchin, Click-Tracks, or Sane Solutions. Neither slight nor preference was intended. I can assure you, it was only laziness on the part of the author that prevented each and every vendor from being represented with the exact same number of screenshots, contributed hacks, and mentions throughout the book.