May 2012
Intermediate to advanced
360 pages
10h 45m
English
Overview
Captivate your website visitors, supercharge your conversion rates and beat your online competition!
This hands-on resource steps you through the tools, best practices, test ideas and strategies needed to effectively optimize and improve any kind of website and generate more revenue from it. From optimizing calls-to-action and text to using advanced personalization and targeting techniques, you'll dive into the crucial areas of this exciting new field. This book also takes a unique approach by using best practices from web analytics, web usability and online marketing to help you get the most out of your optimization efforts.
Zeroes in on fundamentals such as understanding key metrics, choosing analytics tools, reasearcing your visitors, and crafting a plan for what to test and optimize
Walks you through testing many types of web pages including the homepage, product and lead generation pages, and checkout pages
Guides you through important optimization areas such as optimizing calls-to-action, navigation, headlines and images
Addresses advanced topics including mobile website optimization, paid search optimization, email marketing optimization, rich media, and more
Includes hundreds of test ideas, 75 website optimization tools, and a website optimization checklist to help you with your efforts
Full of best practices and helpful examples drawn from the author's own experience, Website Optimization: An Hour a Day is the complete solution for anyone who wants to get the best possible results from their website.
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