Week 15: Influence Your Visitors by Optimizing Your Calls-to-Action, Headlines, and TextMonday: Review and Optimize Your Headlines and SubheadersTuesday: Review and Optimize Your Call-to-Action Buttons and LinksWednesday: Learn Other Best Practices for Improving Your CTAsThursday: Shorten Long Sections of Text and Convey Key PointsFriday: Make Sure Your Website Text Is Easy to Read, Understand, and Relate ToWeek 16: Influence by Optimizing Your Images, Promotions, Videos, Rich Media, and AdvertisingMonday: Optimize Your Usage of ImagesTuesday: Optimize Your Promotional BannersWednesday: Optimize Your Onsite AdvertisingThursday: Optimize Your Video UsageFriday: Use Rich Media Website Greeters to Increase Engagement and InfluenceWeek 17: Harness the Power of Social Proof, Reciprocity, and ScarcityMonday: Build Social Proof by Optimizing Your TestimonialsTuesday: Build Social Proof by Optimizing Your Usage of Ratings and ReviewsWednesday: Other Best Practices to Help Improve Your Social ProofThursday: Use Scarcity to Influence Your VisitorsFriday: Influence Your Visitors by Using ReciprocityWeek 18: Influence by Making Your Visitors Feel Safer and Building TrustMonday: Optimize the Display of Security and Trust Seals and SymbolsTuesday: Make Use of Supporting Text and Pages to Build Trust and SecurityWednesday: Reduce the Risk of Purchasing for the VisitorThursday: Optimize Your Customer Support and Contact OptionsFriday: Learn Other Best Practices for Increasing Levels of Trust and Security