May 2012
Intermediate to advanced
360 pages
10h 45m
English
Content preview from Website Optimization: An Hour a DayBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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Chapter 1
Setting the Website Optimization Scene
Before diving into the many website optimization best practices and test ideas in this book, it’s important to first give you some background and history on this subject and also some key differences between this and other types of optimization relating to websites and search engines.
Chapter Contents
- Introduction to Website Optimization
- The Rise of Website Optimization: The Aftermath of the Dot-com Bubble Bursting
- The Differences between Landing Page Optimization, Conversion Rate Optimization, Website Testing, and Website Optimization
- The Difference between Website Optimization and Search Engine Optimization (SEO)
Introduction to Website Optimization
The online business world continues to change ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.