Chapter 1
Setting the Website Optimization Scene
Before diving into the many website optimization best practices and test ideas in this book, it’s important to first give you some background and history on this subject and also some key differences between this and other types of optimization relating to websites and search engines.
Chapter Contents
- Introduction to Website Optimization
- The Rise of Website Optimization: The Aftermath of the Dot-com Bubble Bursting
- The Differences between Landing Page Optimization, Conversion Rate Optimization, Website Testing, and Website Optimization
- The Difference between Website Optimization and Search Engine Optimization (SEO)
Introduction to Website Optimization
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