8 WebSphere Commerce V7.0 Feature Pack 2 Search Solution Overview and Deployment
See 3.1, “Search Term Association tool” on page 12 for more information to help you improve
storefront search results.
2.2.2 Search-based merchandising rules
Search rules are managed by marketing managers. They are used when customers search
the storefront to deliver customized search results and ordering.
For example, you can create the following search rules using the Search Rule Builder:
When a customer searches the store, change the relative order of the search result by
favoring catalog entries that belong to a specific brand or category, or sort catalog entries
by price.
When a customer searches the store, promote specific catalog entries to the top of the ...