April 2018
Beginner to intermediate
256 pages
5h 13m
English

People sometimes ask us what the best part of our jobs at MIT is. The answer is easy. It’s when we engage with a small group of senior leaders as they make the elephant that is their large enterprise nimble and elegant on the dance floor. It’s the thrill of watching companies like Aetna transforming health care, BBVA changing financial services, Schneider Electric rethinking energy services, Dunkin’ Donuts and 7-Eleven Japan reinventing customer engagement in franchise-based food networks—or the ongoing reimagining of the many other enterprises described in this book.1