chapter 3
frame the problem
FIRST, FRAME THE PROBLEM
On the monitor of the designer Matt Perry’s computer sits a yellow Post-it with a simple question:
What problem are we trying to solve?
Matt works at Harvard Business Review. Along with Scott Berinato, Jennifer Waring, Stephani Finks, Allison Peter, and Melinda Merino, he is part of the team that created this book. Right after our first meeting in their airy Boston offices, Matt emailed me:
I’ve had this one constant Post-it on my monitor for about a year now. It’s a simple question, but ...
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