chapter 8
take their perspective
A CHALLENGE: DID THE POSTERS WORK?
When I visit office buildings, it’s not just elevators that catch my eye. I’m also fascinated by internal marketing posters—that is, the posters people put up in hallways and meeting rooms to let their colleagues know about new in-house initiatives.
A tale of three projects
On the next page, you can see sketched examples of such posters, taken from three different Fortune 500 companies I’ve worked with. (The two on the bottom are from the same project.) In all three cases, ...
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