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Wiki Management by Rod Collins

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3

Resetting the 3 M's

In 1998, the last thing that the world needed was another search engine. After a short period of intense competition among a crowded field of upstarts, Yahoo's Web directory appeared to be on the verge of breaking away from the pack and establishing itself as the Web surfer's first choice for searching the Internet. Using a horde of expert editors, Yahoo had organized the myriad of Web pages into an impressive practical catalog. When surfing the Web, most people were finding their way to Yahoo because Yahoo's cataloging experts were better than those of their competitors.

However, cataloging takes time, and by 1998 the popularity of the Internet had begun to explode. The prodigious effort to keep up with the rapidly growing ...

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