Winning The Room

About the Book

Data literacy is one of the hottest topics in the business world today. Although most people think of literacy in terms of reading and receiving information, literacy is a two‐way street that also involves writing and delivering information. The presentation of data‐driven material is, therefore, a core component of data literacy. The onus isn't just on your audience to be ready to understand and receive the information you provide. The responsibility is also on you to present and explain your information in a way that can be effectively received by your audience. You must also help the audience understand what they stand to gain by acting on the information.

This book focuses on common errors that presenters make when delivering a data‐driven presentation to a live audience. The negative effects of these errors are only magnified when presenting to nontechnical audiences, and the errors drastically undercut the impact of your presentation while lessening your personal credibility. Although presenting information in a clear, crisp, effective fashion enables you to stand out, it takes diligence and practice to do that consistently.

In the context of this book, a data‐driven presentation is one that contains summarized data, analysis results, survey outcomes, results of experiments, or any other type of data derived to support the presentation. Also note that presentation in context of this book applies to a slide deck prepared for a live presentation and to how ...