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Winning with Customers: A Playbook for B2B
book

Winning with Customers: A Playbook for B2B

by D. Keith Pigues, Jerry Alderman
August 2010
Intermediate to advanced
464 pages
11h 9m
English
Wiley
Content preview from Winning with Customers: A Playbook for B2B

Acknowledgments

D. Keith Pigues

My contribution to this book would not be possible without the support and guidance of some very special people. My wife and children (the loves of my life) have been my fan club throughout the process of writing this book—when the words were flowing and during the countless hours of staring out of the window or at the keyboard waiting for the words to come. I thank them for their willingness to allow me to go off to my "writing place" to bring the ideas to life, put the words on the page, and exercise my gifts. I only hope I am as a big of a fan and supporter as they exercise their gifts and talents and pursue their dreams.

My mother, Verna Pigues, and my brother Kevin Pigues have always been in my corner through every endeavor. And once again, they encouraged me to tackle another new challenge—providing encouragement and support every step of the way.

My business experience foundation and many of the important lessons I've learned were shaped by my father (the late Alonzo Pigues) during my formative years working with him and my brothers at Pigues Tire Company—those were special times. While he had no formal education, he knew more about business, understanding customers, meeting their needs, and running a profitable business than most.

The completion of this book would not be possible without the contributors (Brian Kiep, Alex Monacelli, Matt Cobb, and Gabriel Lerner). Their sharp minds and tireless efforts were a big part of this effort—thank you. ...

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Publisher Resources

ISBN: 9780470547991Purchase book