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Winning with Customers: A Playbook for B2B by Jerry Alderman, D. Keith Pigues

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About the Authors

D. Keith Pigues, Senior Vice President and Chief Marketing Officer, Ply Gem, Inc.

D. Keith Pigues is senior vice president, chief marketing officer, and member of the executive committee for Ply Gem Industries, a leading provider of building products brands. He is also an adjunct professor of Leadership at the University of North Carolina Kenan-Flagler Business School.

He has held executive positions at Monsanto, CEMEX, RR Donnelley, ADP, and Honeywell International.

He has more than 25 years of experience in marketing, strategic planning, mergers and acquisitions, and sales leadership in companies ranging from the Fortune 500 to midmarket private-equity-backed ventures in a range of industries, including information technology, health care, agriculture biotechnology, automotive manufacturing and retailing, commercial printing, and building products. He has been recognized as a leader of strategic growth and marketing—developing new growth strategies and marketing capabilities, creating valuable brands, building effective global marketing teams, and increasing profitable revenue growth through strategy and marketing excellence.

Pigues received an MBA from the University of North Carolina Kenan-Flagler Business School in Chapel Hill and a bachelor of science degree in electrical engineering from Christian Brothers University in Memphis, Tennessee.

He is past chairman of the board of directors for the Business Marketing Association and a member of the Executive Leadership ...

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